A picture is worth a thousand words

In our last couple of blog posts we talked about using a story format to help your audience remember as much of your presentation as possible, but what other methods can you use?

They say a picture is worth a thousand words and research certainly shows this to be true:

> Visual information is 3 times easier to remember than oral information and visual and oral information used together is 6 times easier to remember.

> Three days after hearing a piece of information we will only remember 10% of it. Add a picture and we can remember up to 65%.

> 90% of the information transmitted to your brain is visual, and visuals are processed 60,000 times faster by the brain than text.

With research like this in mind, using both imagery and text in your slides can help your viewers to retain more of the information that you are presenting to them.

If your presentation is full of slides packed with bullet points and blocks of text, your audience’s attention will quickly drift and you risk losing them for good.

As human beings the better we are able to visualise something the better we will be able to remember it in the future. Using visuals alongside the main points of your message with help the audience to visualise the information later on.

Of course, you need to keep any pictures relevant to the subject matter and not distract from the main message if you want your audience to follow and be able to recall the message as well as the visual! Adding visuals for the sake of it or just to make a slide look pretty will just confuse your audience and make them wonder why the visual has been used in the first place – ultimately distracting them from what you are trying to say.

But creating the right visuals and using your visuals in context can greatly impact the effectiveness of your presentation. So try deleting any surplus text in your next presentation, adding in some visuals, and let us know how you get on!

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