brain rule #10: vision trumps all other senses.
Visual presentations are better because, according to brain scientist John Medina, vision trumps all other senses. It’s brain rule #10 in his series, and it’s easy to apply this rule to presentations.
Here’s a quote from their website:
“We are incredible at remembering pictures.
Hear a piece of information, and three days later
you’ll remember 10% of it.
Add a picture and you’ll remember 65%.”
But here’s the really juicy bit from this rule description:
“Toss your PowerPoint presentations.
Professionals everywhere need to know about the incredible inefficiency of text-based
information and the incredible effects of images.
Burn your current PowerPoint presentations and make new ones.”
This is a great instruction, burn them indeed and come to us for your images and visuals! We really know what we’re doing when it comes to applying brain science to presentations. It’s not as simple as whacking in a few pretty photos. Photos can be incredibly distracting to your audience, and badly chosen ones can leave your audience really confused about your key messages. Photos provoke quite a subjective response in our brains, so each audience member will have a different take away from each image.
We prefer diagrams and bespoke illustrations. Visuals that demonstrate the point you are trying to make. Visual presentations are better because you can tie in your heading, narration and visuals to each key message. It really can be powerful stuff.
We’re also quite good at helping you to distill your key message into fewer words, to craft compelling messages, and to use conversation language that your audience can more readily understand. You need your information to be simplified but not made to be simplistic.
Visual presentations are better also when good animation is applied to help control the flow of information. Whilst it’s good to not overwhelm your audience, animation also attracts attention. It’s another visual device that gets your brain involved. So well timed, well designed animation is a visual enhancement that can really pay off.
Whether you are convinced or not – why not talk to us to find out more?