What is digital signage? The broadest definition is digital signage consists of any size screen displaying any type of content for any reason. More specifically then, those screens that you have noticed popping up everywhere – at bus stops, on the Underground, in restaurants, offices and shopping centres – these are all examples of digital signage which is being utilised to share information with you, entertain you or (of course) sell things to you.
Digital signage is becoming increasingly popular because it engages its audience more than traditional static signage which can only display one message at a time. It can contain an ever-changing mix of visually striking images and videos and has the capacity to be updated or refreshed in order to keep the content current and relevant – a good example of this being live weather or flight information. What is being displayed can change as often as the content creator would like.
The market is growing rapidly as it is now widely used by many industries. Perhaps the most effective and creative users tend to be retailers who use it in their shop window displays or to promote special offers. But, museums, stadiums, hotels, restaurants, schools, colleges, universities, local councils, hospitals, GP surgeries and corporate buildings are using digital signage too for staff communications and information for guests or visitors. Third generation digital signage is interactive digital signage – which allows end users to interact with digital content via touchscreens, body sensors or QR codes on smartphones and tablets.
So, you’ve decided you want to create some signage of your own but don’t know where to start? A quick and easy way to create digital signage is… here’s the big reveal… drum roll please… using PowerPoint! You can do this on your own PC or, even better, let the Presented team create an amazing presentation for you.
We link up with our friends at Presentation Point for their amazing Add-In “Data Point”, which can link to any RSS feed, database, excel file – for live updates to your digital screens, all from PowerPoint.
For more information on how we can help you create impactful signage in PowerPoint please contact the Presented team.