Think about your PowerPoint presentation.
Do you really think you’re getting
your message across?
Your audience will only retain your message if it
reaches their long-term memory; which is easier
said than done!
is where information
is permanently stored.
And working memory
filters all incoming
information, such as your
working memory can’t cope with
much, so most (if not alll) of your
content will be filtered out (i.e.
unceremoniousy dumped!) before
reaching long-term memory.
This is just one of the reasons why your message isn’t reaching your target audience. There are other reasons too, and we work with the brain, instead of against it, to make sure our clients get their presentation message across every time.